As with all businesses, there are a number of strategic decisions to be made for retailers and wholesalers, which have a profound effect on the eventual success of the enterprise.
By determining a retail strategy, combined with good presentation and merchandising, a significant difference can be made to the profitability and growth of the business.
Retail Strategy in essence is about determining the exact customer base – the target market – what these customers want and a system of consistent supply/delivery and customer service.
The principles of Best Practice Retail Strategy do not just apply to the likes of Tescos and the large national retailers. Every shop – regardless of size – can benefit from the techniques and principles used by these successful giants.
Business Strategy Consulting has experience of helping small and medium-sized retailers, distributors and wholesalers with:
- Clearly defining the target market
- Increasing customer loyalty
- Product pricing and positioning
- Increasing customer satisfaction
- Presentation and layout of stores
- Building sales on-line
We also have experience of helping in the following areas:
- Setting-up mail order operations
- Sales order processing
- Logistics planning and distribution
- Financial planning and resourcing for importers
Please contact us for a free initial consultation as to how we may be able to help.