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Channels of Distribution and Marketing for Investment Fund
Client:
London based International Property Investment Fund
Project Summary:
To establish channels of distribution for the letting of apartments in Tuscany
Approach:
Sourced and established representation contracts with Tour Operators specializing in Italy both on and off-line. Press trips and PR campaign organized. Affiliate marketing programmes established with Italian restaurant groups. Networking events at the Italian Chamber of Commerce.
Delivered Results:
Distribution channels established and nationwide coverage of programme in Press, together with functional website for bookings