Retail & Wholesale

As with all businesses, there are a number of strategic decisions to be made for retailers and wholesalers, which have a profound effect on the eventual success of the enterprise.

By determining a retail strategy, combined with good presentation and merchandising, a significant difference can be made to the profitability and growth of the business.

Retail Strategy in essence is about determining the exact customer base – the target market – what these customers want and a system of consistent supply/delivery and customer service.

The principles of Best Practice Retail Strategy do not just apply to the likes of Tescos and the large national retailers. Every shop – regardless of size – can benefit from the techniques and principles used by these successful giants.

Business Strategy Consulting has experience of helping small and medium-sized retailers, distributors and wholesalers with:

• Clearly defining the target market
• Increasing customer loyalty
• Product pricing and positioning
• Increasing customer satisfaction
• Presentation and layout of stores
• Building sales on-line

We also have experience of helping in the following areas:

• Setting-up mail order operations
• Sales order processing
• Logistics planning and distribution
• Financial planning and resourcing for importers

Please contact us for a free initial consultation as to how we may be able to help.

Below are some examples of past projects relating to this part of our activity:

• Project Name: Sales & Marketing for Construction products wholesaler